Hiya, I’m Jade!

If you’re on a mission to help people feel happier and healthier, not working yourself to the bone and living life to the max… you’re in the right place.

With Pride Creative started wayyy back in 2018 and has its roots in Pride Yoga (my yoga business). We’ve been on a heck of a ride since!

In 2020, I started out offering free, very small business workshops to help everyone adapt during the P word - and things have kinda exploded and expanded every year since then to essentially being a space for everything you could possibly need for your wellness business from Coaching & Training to Branding and Websites.

Everything I do at With Pride Creative is to help make business easier for you - spending less time on the stuff you don’t want to be doing (like admin yawn) and more time teaching and transforming people’s lives.

the origin story…

With Pride Creative happened by a not so happy series of events

i couldn’t be happier that happened (now, at least)

Let’s whizz way back to my time in the Car Industry - I spent over 12 years in high level marketing, PR & commercial roles in brands like Bentley, Suzuki, Subaru, Fiat. I was even in charge of marketing the F1 British Grand Prix for a period.

On the outside, I was absolutely killing it. I was the youngest PR department head in the car industry at 25, one of Autocar’s top 100 Women in the Automotive Industry, won Press Office of the Year (twice), Best Online Presence, was shortlisted for Rising PR Star of the Year and loads more shiny trinkets. It really was everything I thought I wanted. I was getting approached with bigger and bigger jobs every week.

Inside I was miserable. I’d developed a serious anxiety condition because every day was a battle. Literally. I had several serious, shocking experiences (NDAs required) and it left me questioning my self worth and my value. Was it me? Or was it honestly, a fucked up space for a young woman to blaze a trail in with the power in the wrong places?

Me at the Frankfurt Motorshow 2017
My first International Show as a Department Head

I’d found yoga way back in 2013 as a way to manage a chronic childhood back injury and the stresses of the car industry. It was the perfect antidote - and I trained as a teacher in 2018.

Yoga helped me to see my value and know myself, repaired my confidence and self worth. It made me brave. It gave me courage to make the huge calls I’ve made in my life.

I walked away from the car industry for good in 2019 after another deeply upsetting (legal battle and NDA required) situation that put me through the ringer mentally.

I knew I was meant for more. I wanted to make a profound difference in people’s lives, and that is where With Pride Creative started.

with pride creative came about really organically.

I’d been teaching yoga for a few of years and had built up quite a following online of fellow yoga teachers and wellbeing pros who were always in my DMs & emails asking how on earth I was doing what I was doing in my yoga business.

I could see clearly that business skills & marketing knowledge were next to non existent in the wellbeing industry. Teacher trainings exist to teach people to teach yoga, pilates or be PTs. They’re not business or marketing trainings - so they won’t ever teach you how to run a business or market what you do efficiently and effectively.

I decided to start offering coaching and share the knowledge that I’ve accrued over the years to help teachers and business owners achieve their business dreams and give them a solid foundation of skills to build from.

I started with small, free workshops, which expanded into my first 1:1 Business Coaching client, to many more, adding in Branding, Websites, Teacher Training lectures and CPDs and more!

scratching a bit deeper…

Get to know me a bit more

  • I’m a Leo & love cats. Bit bougie, courageous, ambitious AF, very loyal, strong and independent.

  • The inspiration from the With Pride Logo doesn’t actually come from me loving cats, though. A Pride is a community of lionesses who come together collaboratively for the greater good, safety and health of the animals around them. And I think that’s a beautiful analogy for what wellness business owners do.

  • If there’s water around… I’m in it (as long as it’s not cold eww). I grew up by the coast and am sea obsessed, so much so I have a spine tattoo that is dedicated to my love of the ocean. Any day I can go to the beach is a good day. Even if its peeing it down.

  • I love climbing. So much. I’m always planning my next trip to some crag I can swing off, somewhere. I also instruct a lil bit to get me away from my computer, and for the free climbing too… let’s be honest!

  • I can weld. Obviously that’s mega useful!

  • I own a 1969 MG Midget and I’m endlessly hoping I can get it back on the road.

  • I studied Motorsport Engineering, Logistics & Management from the age of 16 up to 20. It’s where I got my organisational/logistical/management and marketing chops from.

  • I am 50% curry/50% tea at all times. Cut me open, you get curry and a slosh of tea… my fave is Earl Grey with a splash of oat milk.

The With Pride Way


Wellness business isn’t businessy in the same way as a corporate business.
It’s focused on the people we help, sustainability and ethical.

Here’s an overview of what it’s like to work with me:

Empowering:

With Pride embodies empowerment. Expect encouragement, motivation, and inspiration.

You can reach for your dreams, take action, and achieve your wellbeing business goals.

I have an unwavering belief in your potential - you can accomplish what you set out to do.

Confidence:

Confidence is a key aspect of working with me.

It’s all about equipping you with the tools and knowledge you need to overcome challenges, and believe in yourself as a business owner.

Creative:

Creativity is all about doing business differently; being imaginative, innovative with your unique flair - so everything you do oozes you for your clients.

I’m dynamic and exciting to work with (so my clients say!) and I offer unique, stand out solutions for the wellbeing industry.

Compassion:

I understand the journey of working in the wellness space and the challenges you face. It’s hard out there.

I provide a safe and supportive space where clients feel seen, heard, and valued.

I genuinely care about your success and wellbeing.

Motivational:

I will always be your biggest cheerleader.

I spark action and encourage everyone I work with to push their limits.

I remind you that you have the power to make your wellbeing business work for you.

Clear and Simple:

I make complex concepts and strategies easy to understand, straightforward and accessible.

I break down information and provide guidance in a way that's clear and simple, ensuring clients can grasp and implement my recommendations with ease.