3 quick & easy ways to make a long term impact on your wellness business
Making your yoga or wellness business easier and more enjoyable to own, perform better (i.e. more clients who stick around) and a nicer place to work doesn’t need to take hours, or be complicated.
In today’s blog I’m going to share 3 quick and easy areas you can change up that will have long lasting benefits for your wellness business.
set up automations
Automations are SO underrated, and a huge way you can level up your business saving you hours of time in admin, a massive mental load off your brain… plus you can use them to sell your offers too.
There’s a few different types of automations I really recommend that have a huge impact on your yoga or wellbeing business.
Marketing automations i.e. emails & upsells at cart
These are emails you set up that get sent out for specific reasons, like when a client hasn’t been for a session after a period of time and they’re offered a voucher or deal to come back to you.
Maybe someone buys a mat in your shop, why not offer them a pack of props too as an upsell? They get the things they need, and you get a few extra quid, too.
Admin automations
One of my personal favourite business admin busting tools is Zapier. Zapier allows you to connect all your bits of software together, and automatically do your mundane admin tasks like uploading videos, creating documents and so on.
Set em up, forget about them!
Here’s some of the ways I use Zapier in my business:
When someone signs a contract in my Client Management System, a Google Drive folder is created for them & a folder in my emails is created too.
If I have a Zoom recording, Zapier automatically puts it into a Google Drive folder for me.
Getting it in place
Spend 30 mins writing down the routine things you send out in your business, how you could communicate more frequently with your clients & what your mundate admin tasks are. Spend an hour setting up the 3 emails you send the most as automations, set up 1 upsell and automate your top 3 admin tasks.
audit & update your website
Getting loads of questions? People landing on your site & naffing off?
It’s time to audit, then update your website.
DIYing websites is really common in the yoga & wellness space… but if you do that, there’s a bucket load of compromises down the line.
I can pretty much guarantee that your website falls into one of the following categories:
There’s out of date information on it like workshops that have been and gone, classes you don’t run, old pricing or passes you don’t offer any more
You’ve not updated it in ages
It doesn’t look or feel consistent with your other marketing (socials, posters etc)
Your site is a spaghetti mess & it’s a pain to find key information
It’s hard to find, never mind actually book a class (or you let people book but make them bank transfer you facepalm or you don’t even have a booking system & tell people to email or text you.
You don’t have a website at all!
I get it, it happens cos you’re so busy working IN your business, to work ON your business.
However, as a business owner - marketing yourself is like 80% of your job and you need to make time for it. If you don’t keep on top of this, your customer base dries up and you start spiralling down a horrid path of thinking you’re not good enough, and shouldn’t be doing the work you want to do.
Point is, it’s a huge turn off for potential customers who want to come to you for them to land on your site and there’s things from ages ago on there, the sessions they want to book aren’t listed, it’s a nightmare for them to find key information. It’s 100% costing you customers.
You need to review your website through your customer’s eyes.
Why? It’s not for you. It’s for them to see HOW you solve their problems.
Here’s a basic list of the big things that have a big impact:
Is the information relevant?
Have you answered key questions & are those answers easy to find?
Can people ACTUALLY buy from you?
Is your colour palette legible? (side note: if it isn’t Google will tank your website & won’t rank it - so people won’t find you!)
Are you showing up on search engines or not?
Once you’ve got those answers, it’s time to set aside an hour a week to work your way through that list of changes.
Or if you’re just like “I don’t know what I’m doing”, “i think it’s obvious, but I’m getting loads of questions” then book a Web Audit with me. I’ll fully analyse your entire website for you, then give you an action plan of what needs improving - and you can use your time to make those changes instead!
make a marketing plan
Marketing your business doesn’t have to be a headache, gang.
It can actually be really simple.
Marketing isn’t a tap. It needs a consistent, high quality level of flow all the time to be effective, rather than being off and on all the time.
A marketing plan helps you keep yourself consistent (which is the single, biggest way to make a long lasting impact) accountable and makes sure you’re not wasting valuable mental energy thinking “what should I talk about?”
Spend 30 mins brainstorming ideas you can talk about.
Here’s 4 categories to get you started and guide your thinking:
The questions your current customers ask you
The problems you see in your sessions
The misconceptions people come to you with
Why do you offer the type of sessions you do - where that inspiration comes from
Once you’ve got 3-5 items under each of those headings…
Spend another 30 mins refining those ideas
This should look something like this…
Problem: My students struggle with balance
Why balance is challenging - carousel post & email to newsletter
3 tips to improve your balance - reel & blog post
Understand how your balance system works - reel, carousel, blog & email
5 ways to challenge your balance - reel
That’s 9 pieces of content from ONE idea.
Spend 30 mins dropping all of those refined ideas on to a calendar, or into your social Scheduling tool (cough cough automations again!)
BOOM! That’s your content plan for like 2 months done in 90 mins. You’re welcome ;)
There’s 3 really simple ways that you can make a huge impact on your wellness business. Try these out, and watch your business grow!
Jade x
