If I told you there was a fantastic, totally free way to get 400-500 extra views on your website a month I bet you’d say something along the lines of
“hell yeah, Jade, how do I do that?”
Blogging is HOW!
It’s not dead, in fact, it’s having a massive resurgence. Wix cite Tech Business News’ research that estimates that there are around 600 million Blogs across the internet, and around 31% of websites have one.
The stats I mentioned as my opening line? 100% true and from my own website for Pride Yoga (my beloved old yoga business before I transitioned into Business Consultancy full-time) and an article I specifically researched and wrote about pain in the heel of the hand in poses like downward facing dog.

The cool thing was, those people who read the article often went on to sign up to things like my mailing list or buy my online yoga membership.

And you can do that cool stuff for yourself, too.

Here’s why I think you should get blogging for your wellness or yoga business. Stat.

blogging is fantastic for getting found on Google.

It’s worth recapping on what Search Engine Optimisation (SEO) actually is before we get into why it matters and why you should really care about it.

In an nutshell, SEO is all about tweaking and optimising a website so it appears higher up the rankings in Google,Yahoo, Bing or any other search engine.

It’s worth noting that there isn’t a massive list of every single website globally, ranked by number (no matter what the SEO “experts” who are in your Junk Folder are saying - number 1 on Google isn’t a thing).

It’s actually a bit more nuanced, and contextual than that.

If you searched Yoga Studio near me you would get a different result to me in Oxfordshire (unless you’re based in Bicester currently). The search would pull up the local studios NEAR YOU. It might also vary depending on the season, and a number of other factors.

If someone is searching on a search engine, chances are that person is actively in the market for that kind of service or product. They’re more likely to spend more time on that website, spend more cash and generally be a high value visitor to your site.

The more you’re appearing in searches (impressions), the more clicks you’re going to get = more sales and awareness. So SEO isn’t something you want to neglect, and you want to be spending some effort and energy into this area of your marketing.

SEO & blogging mini bonus tips

It’s also free for you to make tweaks to your website and get yourself to appear in local and more specialist services.

Like it’s absolutely pointless me trying to rank for business coaching, marketing tips. But going for more specialist terms like wellness business coach, yoga business coach, yoga business consultant, wellness marketing advice are a lot more reachable. They’re mega specific and specialist terms with less competition and it actually directly relates to what I do.

The golden rules are really this:

Google doesn’t know what you don’t tell it. If you want to be found for something - SAY IT. I used to get £2,000 worth of Hen Party bookings a year because I literally wrote that yoga was a great idea for a Hen Party activity.
Write naturally. Something like “evening Pilates classes in Bedford” not “I teach evening Pilates classes in Bedford every evening in Bedford”. Keyword stuffing like that is a bigggggg no no.
Don’t just write “Yoga Class”. Be more specific with what you offer like “Creative Flow Yoga” or “Gentle Yoga Classes”. If you need help nailing down what your actual specialist thing is you’d benefit from some Brand Strategy (and probably design, too IMO).
It’s mega easy to structure a blog in the way Google thinks a Good Piece of Content Should Be Structured. H1 at the top, H2 for each section, and H3 if you need to break things up. Just like I’ve done here.

Blogging is a really easy way to add more stuff (i.e. words) to your website so Google et al. know more about what you actually do.

More words = more opportunity to talk about all the great things you know about, your experience and showcase the great work you do that improves people’s lives (more on this in my next point…)

That means you’re even more likely to get right in front of the people who would actually want to buy from you because you’re literally talking about what you do. Over and over.

blogging can help you get local eyes on what you’re up to

If you teach a yoga class in a town you absolutely know that you want to be showing up in local searches so people who are actually able to join you stumble across your classes and offers.

Being creative with your content here and using links to local businesses are your friend here. You could write about:

3 best post-yoga brunch spots in [Your Town]
5 best eco-friendly boutiques in [Your Town]

blogging builds trust

Google uses something called EEAT to decide if the content you’re sharing is Helpful (capital intended, they call this the Helpful Content Update). EEAT stands for Experience, Expertise, Authority and Trustworthiness.

The cool thing is by writing about things you know your customers want to hear about - whether that’s a question you’ve been asked in real life, a situation you want to discuss, an opinion on something that relates to your industry - that sharing of your opinion actually covers all 4 of those categories, already.

The more you share this, it builds connections and relationships. In marketing I often talk about the process of Know, Like and Trust. People have to get to Know you exist first, they get to know you more in Like and when they Trust they are in a position to buy.

And blogging is an utterly fantastic way to get to know the person behind the polished social content. There’s plenty of space to expand, drop nuggets of knowledge and titbits. And this helps speed the getting to know process right along.

a blog = a billion of pieces of content to repurpose, fast

One of my big favourite tips when it comes to marketing is if you’ve created something that you know is going down well you can repurpose it for another use.

You can chop and pull chunks of content out of a blog and reuse it in other places. That saves you oodles of time thinking up new ideas and reinventing the wheel.

For example, from this single blog…

I could write an entire carousel on why Blogging builds trust for wellness businesses.
An email could be about my top 3 reasons why blogging is great for SEO.

It’s worth remembering that the only person who sees every single thing you create is you. So, don’t be afraid of doing this in your content. I’m all for a bit of working smarter not harder, and this is definitely a smart choice.

use your blog as a showcase of your values as a business

A blog is a really great place to actively demonstrate that you walk the walk, and talk the talk. In the wellness space, there are a lot of businesses who say they’re something but then act in absolutely a different way;

A yoga studio saying they’re inclusive and for everyone, but they then don’t let their teachers modify a set sequence class
Saying it’s okay to use props but then berating students for using them

You can absolutely write about frustrating experiences you’ve had that have shaped your business values, why you deliver what you deliver how you do. This further builds trust, and gives a better idea of the experience and world view people are going to experience when they step in to a session with you.

All my blogs are super straightforward, blunt (in a nice way) but also with a very uplifting and empowering slant and actually helpful information (I hope lol!) You get the idea.

So, there you go. There’s just 5 of the reasons why blogging can do a lot of marketing heavy lifting for your wellness business.

If you’re after more marketing tips why not check out my other blog articles all about marketing or even better, join my Marketing Without Socials Masterclass.

5 reasons WHY you should be blogging for your wellness business